7 DIY Beauty Treatments to Try During Quarantine
With salons and in-person shopping still severely limited in many places, here are the products you may want to use at home to fix your pandemic-induced beauty woes.
There’s a theory that when the going gets tough financially, the tough continue to buy lipstick. But while lipstick sales did, in fact, grow during the recession of 2008, the current pandemic and resulting economic crisis have given birth to an entirely different type of cosmetics boom.
“My makeup routine has been getting very limited, but my skincare routine has exploded,” says Dr. Dendy Engelman, a dermatologist in New York City.
She's not alone. According to the beauty companies we spoke to, products that treat stress acne (not to mention "maskne"), jiggly necks (visible on Zoom calls), and dry skin due to extreme handwashing, have surged in sales since the Coronavirus hit. Here's a look at what your peers are using to overcome their aesthetic obstacles now. Consider them your new beauty essentials.
DIY Home Beauty Tip #1: How to Treat Stress Acne
Armed with the knowledge that searches for hormonal acne are up by 71 percent since last year (and were highest during the last two consecutive weeks of April 2020), according to Google Trends, Pause has introduced Pause Well-Aging Detox Serum, which contains willow bark extract (a natural form of exfoliating salicylic acid) and dead-skin-cell sloughing bromelain (an enzyme derived from pineapples) to keep your pores unclogged and clean. It can be used all over your face or just on breakout-prone zones, under moisturizer and is gentle enough for skin of a certain age.
DIY Home Beauty Tip #2: How to Improve the Firmness of your Face
Prai founder Cathy Kangas says sales of the company’s Ageless Throat and Décolletage Cream are up 200%: “There are not a lot of neck products out there, and people are seeing their necks up close on video calls now,” she says. In addition to crinkle-plumping hyaluronic acid, the cream contains hydrating shea butter and skin-rejuvenating vitamins A, E, and F.
Similarly, Dr. Loretta Ciraldo says that sales of her Concentrated Firming Regimen, which includes a retinol- and antioxidant-laced cleanser, serum, and moisturizer, are up 400%. “People are more inclined to test out a full regimen during quarantine since they have more time to dedicate to their skincare,” Ciraldo says.
DIY Home Beauty Tip #3: How to Harden Brittle Nails and Soften Hands
Oh, the havoc all that handwashing has wreaked on our hands and nails. ISDIN reports that its nail strengthener Si-Nails has doubled in online sales since the start of the pandemic. The serum, which absorbs quickly and promotes moisture and flexibility, comes in a handy paint-on wand — consider it a nice stand-in for a salon treatment. As for hands, Neutrogena says that sales of its legendary Norwegian Formula Hand Cream are up 16 percent. The glycerin-rich miracle potion seals in moisture even through many, many hand washings.
DIY Home Beauty Tip #4: Establish a Foot Care Regimen
Whether you’ve been pounding the pavement in lieu of the gym or simply padding around your home barefoot, chances are your feet have never looked or felt more haggard. You’re not alone! In fact, Arm & Hammer has seen a 56% jump in sale of total ordered items on Amazon (their offerings include a Foot Powder, Moisturizer + Gentle Exfoliator, Comfort Insole and Work Insole).
Between the amount of screen time you’ve been getting in virtual meetings and the amount of UV light you’ve been getting if you're exercising outdoors, you may be seeing new spots and splotches on your face.
DIY Home Beauty Tip #5: How to Even Out Your Skin Tone
Much has been written about the damage blue light (emitted by your computer screen) can inflict on your skin in the form of discoloration. Between the amount of screen time you’ve been getting in virtual meetings and the amount of UV light you’ve been getting if you're exercising outdoors, you may be seeing all kinds of new spots and splotches on your face. This probably explains why Glo Skin Beauty sold out of its new Retinol +C Smoothing Peel in a Box in six days. And why Theraderm has seen its gently resurfacing Theraderm Fruit Acid Exfoliant fly off (virtual) shelves. And why Urban Skin Rx has seen a 300% increase in sales since the beginning of the pandemic. The company’s star product? The Even Tone Cleansing Bar, which features niacinamide, known for its ability to brighten discoloration.
DIY Home Beauty Tip #6: How to relax
Trying times call for pampering from the inside out, and outside in. Colleen Rotschild has seen a 65% jump in sales in her bath and body category since the beginning of the pandemic. Everyone knows that there’s nothing like a good body butter or creamy body wash to rinse the stress away.
DIY Home Beauty Tip #7: How to Handle Gray Hair
While some of the Plum’s dear friends and staffers have been using this time to transition to their natural gray state, in light of limited-to-no access to hair salons, many women are choosing to do their own dye jobs. The numbers don’t lie: Henkel Color (which includes the at-home hair color brands Simply Color, Keratin Color, and Color Ultime) reports a 71% increase over last year in the four weeks ending on 5/3/20.
Considering embracing your grays? Click here.