About Us

Welcome to THE PLUM, a multimedia platform for women in the juiciest years of life. Our kids are growing more independent, and our parents are growing less so. And while we’re rich in wisdom, we’re short on time. We’re the chief decision officers for everyone around us, but we tend to put our own needs last. 


THE PLUM helps us handle the hustle with expert insight into everything from our deepest relationships to our deepest wrinkles with wit and irreverence. The time is ripe for THE PLUM, a much-needed source of information and entertainment for a community of overwhelmed (and, until now, underserved) women everywhere. 



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